DB FPX 8400 Assessment 3 Library & Annotated Bibliography

Name

Capella university

DB-FPX 8400 Your DBA Journey

Prof. Name

Date

Library Bibliography

Business Source Complete

One of the most pertinent databases to my field of study is Business Source Complete, which provides a comprehensive source of company information for academic researchers. This database covers all business aspects, including marketing, management, accounting, finance, and economics (Using Business Source Complete | Small Business Accelerator, 2010). It includes over 1,000 global journals. According to EBSCO, “Business Source Complete surpasses any remaining data sets accessible as far as its superior substance of peer-reviewed, business-related journals. Included as a component of the exhaustive coverage offered by this database are indexing and abstracts for the leading academic business journals, going back to 1886” (Business Source Complete | EBSCO, 2021).

Business Expert Press

Another relevant database to my field is Business Expert Press, which caters to executives and business students needing reliable, high-quality, and specific information and guidance from experts across business management. Business Expert Press collaborates with numerous business educators and specialists to provide cutting-edge and significant business resources. The authors and editors are from prestigious institutions, and many e-books are available for PDF and EPUB download, allowing for printing and offline reading (Business Expert Press | PMWorld Library, 2021).

Business Market Research Collection

Lastly, the Business Market Research Collection (BMRC) is a helpful database providing information on the results of marketing efforts.

Key-Word Searches

Key-word searches are essential because they inform search engines about the content you’re looking for in the database, helping to narrow down your search, especially when you have numerous articles to review. Keywords I could use to search the three databases include business management, small business, marketing, promoting, and business community.

• Business Management: Refers to the management of operations within a business. As a small business owner, this is a relevant research topic.
• Marketing: The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
• Promoting/Promotion: Any kind of marketing communication used to inform target audiences of the benefits of a product, service, brand, or issue, often persuasive in nature. Promoting helps clear excess inventory.
• Business Community: The body of individuals managing businesses, also known as businessmen. This term is significant for its social connection and engagement, as community belonging boosts physical and mental health.

When conducting research, it’s beneficial to use multiple search methods, such as Google Scholar, which I have used in the past to find scholarly articles.

Annotated Bibliography

http://library.capella.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=150494960&site=bsi-live&scope=site

Small businesses are the foundation of major businesses, many of which started as small enterprises. Since the COVID-19 pandemic, there has been a surge in small “mom and pop” businesses, emphasizing the importance of providing a service rather than working meaninglessly. Though not everyone can be a CEO, the pandemic has highlighted the need for purposeful work and the growth and development of business and entrepreneurship. This article details the structure of small businesses and their evolution into Fortune 500 companies, demonstrating that every company starts small. It discusses how SBA loans and lending facilitate business growth but can also hinder it if not managed properly. Rapid expansion without clientele and proper marketing can stunt business growth. Effective financial management is crucial for obtaining an SBA loan and navigating its terms. The article raises questions about whether SBA loans are designed to help businesses or to keep them in constant debt to the government.

http://library.capella.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=152025612&site=bsi-live&scope=site

When it comes to marketing, word of mouth (WOM) is the most influential method for spreading or promoting information. Research shows that WOM remains effective despite claims that guerrilla marketing is dead. Consumers must trust and believe in a product, and hearing about its effectiveness from a trusted source builds that trust, encouraging purchases. Persuasive marketers invest in campaigns that leverage WOM, as it is cost-efficient and effective in influencing consumer behavior.

References

EBSCO Information Services, Inc. (2021). Business Source Complete | EBSCO. Retrieved from https://www.ebsco.com/products/research-databases/business-source-complete#:~:text=With%20premium%20full%2Dtext%20content,%2C%20banking%2C%20finance%20and%20more.

Higgins, M., Lacombe, D., Stenard, B., & Young, A. (2020). Evaluating the effects of Small Business Administration lending on growth. Retrieved from http://library.capella.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=150494960&site=bsi-live&scope=site.

Lisjak, M., Bonezzi, A., & Rucker, D. (2021). How Marketing Perks Influence Word of Mouth. Retrieved from http://library.capella.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=152025612&site=bsi-live&scope=site.

DB FPX 8400 Assessment 3 Library & Annotated Bibliography

Pmworldlibrary.net. (2021). Business Expert Press | PMWorld Library. Retrieved from https://pmworldlibrary.net/publisher/business-expert-press/.

Sba.ubc.ca. (2010). Using Business Source Complete | Small Business Accelerator. Retrieved from https://sba.ubc.ca/blog/using-business-source-complete.