DB FPX 8405 Assessment 2 Leadership Presentation

Name

Capella university

DB-FPX 8405 Effective Organizational Leadership

Prof. Name

Date

Why a Business Plan is Important?

Essential Strategic Tool

A business plan serves as a vital instrument to pinpoint essential steps required for success (Hormozi et al., 2002).

Organizational Goals

• Identify avenues for growth
• Achieve financial targets

Key Components of a Business Plan

• Executive Summary
• Mission Statement
• Company Background
• Product Description
• Marketing Plan
• Competitor Analysis
• SWOT Analysis
• Operations
• Financial Planning
• Timeline

Key Components of a Technology Plan

• Mission Statement
• Vision Statement
• Needs Assessment
• Descriptions of Technology Initiatives
• Goals Statement and Rationale
• Measurable Objectives
• Requirements for Hardware, Software, and Facilities
• Instructional Resource Requirements
• Staff Development Plan

Key Components of a Marketing Plan

• Marketing goals and objectives
• Identification of the target audience
• Research and analysis of marketing strategies
• Establishment of company-wide marketing tactics
• Timeline
• Budget

Best Practices for a Business Plan that Aligns to Organizational Goals!

• Align strategies with the Mission, Vision, and objectives.
• Ensure vertical alignment with goals.
• Ensure horizontal alignment of goals and operational strategies.
• Clarify goals through specific objectives.
• Strategies provide a clear direction.

Business Models

• Business to Consumer: the business sells directly to customers.
• Business to Business: the business sells to other businesses.
• Consumer to Business: customers sell their products or services to businesses.
• Consumer to Consumer: customers engage in transactions with each other.

How the Planning Process Applies to Key Business Support Functions for Management

• Role of senior leadership
• Role of managers
• Setting goals and objectives

How the Planning Process Applies to Information Technology

• Data management
• Statistical analysis
• Strategic planning

How the Planning Process Applies to Marketing

• Integration of marketing plans with the business planning process
• Development of a roadmap
• Formulation of strategies

DB FPX 8405 Assessment 2 LEADERSHIP PRESENTATION