HRM FPX 5090 Assessment 3 Successful Employer Branding

Student Name

Capella University

HRM-FPX5090 Retaining and Engaging Employees for the Modern Workforce

Prof. Name

Date

Successful Employer Branding

Corporate culture represents the overall well-being of the employee environment, encompassing factors such as benefits, compensation, social responsibility, and career development. These elements are pivotal for both internal and external organizational performance. The evaluation of culture involves assessing key beliefs and actions that influence employee and supervisor understanding, workability, and their impact on interactions with external stakeholders. Positive external corporate culture is a direct result of internal factors. However, currently, CapraTek is facing challenges in cultivating a positive organizational culture.

The Human Resources Department at CapraTek has undertaken the responsibility of assessing opportunities to enhance corporate culture by studying other successful corporations like Microsoft and Cisco. This involves reviewing their culture, reputation, and identifying potential strategies for improvement that can be applied within CapraTek. Communication gaps within CapraTek have hindered the effective portrayal of charitable work, leading to a lack of awareness among employees. This underscores the need for better utilization of employer branding to foster a positive corporate culture both within and outside the organization.

Branding and Its Impact

In a successful organization, various departments may have specific goals or missions, in addition to the overarching companywide goal. Branding provides an opportunity to shape all aspects of an organization, influencing the image and defining perspectives. For CapraTek, a robust branding strategy can aid in recruitment by attracting candidates who align with the organization’s values. Microsoft and Cisco serve as examples of corporations that have excelled in corporate culture, emphasizing work-life balance, generous compensation, and a strong sense of job security. CapraTek must evaluate its benefits and compensation plans in the current market and leverage technology, particularly social media, to enhance its brand visibility.

Negative Feedback Handling

Feedback, whether internal or external, should be carefully assessed, addressed, and aligned with professional ethics. Responses should be respectful and professional, avoiding attacks on the person providing feedback. Plans to address identified issues should be communicated transparently. Hollow apologies and deleting feedback should be avoided, as these actions may exacerbate negative experiences.

Features to Market: Environment, Social Responsibility, Benefits, Compensation, and Career Development

The environment and culture in which employees operate are influenced by an employer’s alignment with their beliefs and attitudes. Social responsibility is crucial for establishing core values, and CapraTek must improve communication to make its non-profit initiatives widely known within the organization. Benefits and compensation, along with clear career development opportunities, are key factors in attracting and retaining employees. CapraTek needs to align its benefits and compensation plans with market standards and leverage technology for effective communication.

Branding and Recruiting Strategy

Employer branding defines and positions the organization’s values, while recruiting focuses on how employees are sought after and how these values are marketed. A strong employer brand is essential for attracting candidates who align with the company’s values. CapraTek should prioritize branding over recruiting and emphasize values such as a positive recruiting process, employee benefits, and a community-focused corporate culture.

Personal Assessment

As a job seeker, factors such as comprehensive insurance coverage, a flexible working environment, commitment to charity work, and a strong branding approach are crucial for consideration. Companies like Microsoft, offering comprehensive benefits and a commitment to employee well-being, are highly attractive. CapraTek should strive to emulate these attributes to enhance its appeal to potential candidates.

References

HRNews. (2019, October 25). How to protect your employer brand on Glassdoor.

Cisco Careers. (2020). Benefits & Perks. https://www.cisco.com/c/en/us/about/careers/we-arecisco/benefits-and-perks.html

Leveson, L., & Joiner, T. A. (2014). Exploring corporate social responsibility values of millennial jobseeking students. Education & Training, 56(1), 21–34.

Maurer, R. (2019). The top 5 priorities for HR departments of one: Engaging and retaining workers tops solo practitioners’ goals for second straight year. HRNews.

Microsoft Careers. (2020). US Benefits. https://careers.microsoft.com/us/en/usbenefits

HRM FPX 5090 Assessment 3 Successful Employer Branding