BUS FPX 4015 Assessment 1 SWOT Analysis

Student Name

Capella University

BUS-FPX4015 Strategic Planning and Implementation

Prof. Name

Date

SWOT Analysis Introduction

Businesses worldwide utilize SWOT analysis to evaluate internal and external organizational issues regularly (Schooley, 2019). This analysis aids in identifying challenges and devising strategies to enhance productivity and efficiency (Schooley, 2019).

Strengths

Brand Recognition: Apple boasts global brand recognition, cultivated through its compelling narrative and commitment to excellence, fostering strong consumer loyalty.

Workforce: Renowned for its skilled and dedicated workforce, Apple ensures exceptional customer experiences, contributing to its brand loyalty and market success.

Finance: Despite past financial challenges, Apple has emerged as one of the world’s most valuable companies, with a diversified revenue stream, including subscription services (Sherr, 2019).

Weaknesses

Operating System (OS): Apple’s OS limitations hinder cross-platform compatibility, frustrating users seeking seamless integration across devices.

Pricing: High product prices limit market reach, particularly in competitive sectors like wearables, where affordability is a key factor.

Distribution: Apple’s exclusive distribution strategy restricts market access and perpetuates high prices, hindering product accessibility.

Opportunities

Distribution Expansion: Diversifying distribution channels could broaden market reach and improve affordability, thereby increasing market share.

Research and Development (R&D): Investing in innovative products like televisions and enhancing OS interoperability can drive future growth and maintain competitiveness.

BUS FPX 4015 Assessment 1 SWOT Analysis

Operating System Enhancement: Improving OS compatibility with other platforms could attract more users and enhance overall user experience.

Threats

Competition: Intense competition from rivals such as Samsung, Dell, and Microsoft threatens Apple’s market position and profitability.

Labor Issues: Rising labor costs and concerns regarding ethical labor practices pose challenges to Apple’s cost structure and reputation.

Resource Depletion: Reliance on rare earth minerals for product manufacturing exposes Apple to supply chain risks amid dwindling global resources.

References

Schooley, S. (2019, June 23). Swot analysis: Definition and examples – businessnewsdaily.com. Business News Daily. Retrieved May 21, 2021, from https://www.businessnewsdaily.com/4245-swot-analysis.html

Sherr, I. (2019, April 1). Apple’s biggest milestones. CNET. Retrieved May 21, 2021, from https://www.cnet.com/pictures/apples-biggest-milestones-pictures/15/

BUS FPX 4015 Assessment 1 SWOT Analysis