BUS FPX 4015 Assessment 3 BCG Matrix

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Capella University

BUS-FPX4015 Strategic Planning and Implementation

Prof. Name

Date

BCG Matrix Analysis of Samsung Electronics Divisions

The BCG (Boston Consulting Group) Matrix categorizes a company’s product portfolio into four quadrants: Stars, Question Marks, Cash Cows, and Dogs. Here’s an analysis of Samsung Electronics’ divisions based on revenue, profits, market share, and industry growth rate as of the first quarter of 2022:

Stars: Mobile Phones
Revenue: 32.7 Trillion
Profits: 3.82 Trillion
Market Share: High
Industry Growth Rate: Low

Question Marks: Display Screens
Revenue: 7.97 Trillion
Profits: 1.09 Trillion
Market Share: Low
Industry Growth Rate: High

Cash Cows: Memory Business
Revenue: 26.87 Trillion
Profits: 8.45 Trillion
Market Share: High
Industry Growth Rate: Low

Dogs: Digital Appliances
Revenue: 15.47 Trillion
Profits: 0.8 Trillion
Market Share: Low
Industry Growth Rate: Low

Reference:

Samsung Electronics Announces first quarter 2022 results. – Samsung Global Newsroom. (2022). Retrieved June 2, 2022, from https://news.samsung.com/global/samsungelectronics-announces-first-quarter-2022-results

BUS FPX 4015 Assessment 3 BCG Matrix

Graph:

                                | High Market Share
                                |
                                |
                                |
                                |
                                |
                                |
                                |
                                |-----------------------------
                                |                           |
                                |                           |
                                |                           |
                                |                           |
                                |                           | Low Market Share
                                -----------------------------
                               Low                     High
                           Industry Growth Rate

In the graph, each quadrant represents different divisions of Samsung Electronics based on their market share and industry growth rate. Stars, Cash Cows, Question Marks, and Dogs are positioned accordingly.

BUS FPX 4015 Assessment 3 BCG Matrix