DB FPX 8405 Assessment 4 Businesss Report Capra Tek’s Business Problems

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Capella university

DB-FPX 8405 Effective Organizational Leadership

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Date

Introduction

Identifying business problems is straightforward, but the willingness to undertake the challenging work required to effectively address and resolve them can be difficult. CapraTek has pinpointed three business issues across key areas of its operations. This business report outlines potential solutions for each of these challenges.

Leadership

The leadership issue CapraTek is focusing on is the lack of training in disaster preparedness. To effectively tackle this problem, CapraTek needs to integrate a crisis leadership framework into its existing leadership training program.

A Crisis Leadership Training Model

Research by Garrido (2024) indicates that organizational development cannot progress without a comprehensive plan and an effective leadership model. Implementing an appropriate crisis leadership training model can not only ensure that CapraTek remains operational during crises but also provide a competitive edge in the market. Change is inevitable, and preparing for it should be a priority in every organizational leadership training model. Moving forward, CapraTek must not only anticipate change but also equip its leaders at all levels for effective crisis management.

Applied Framework – A Crisis Leadership Training Model

According to Marker (2020), a crisis management model is a conceptual framework that enables an organization to prepare for, prevent, manage, and recover from crises. Pre-crisis management, which includes planning, documentation, training, and simulating real crisis scenarios, will ensure that CapraTek’s leaders are well-prepared for future crises. The relational model of crisis management (Figure 1) is based on a holistic view of crisis management (Jacques, 2007), emphasizing the importance of crisis prevention and preparedness, both of which are rooted in the organization’s crisis leadership training program.

Mind Map

Mind mapping can be a valuable tool with various applications. Scheiner (2004) identifies several uses, including brainstorming, summarizing, consolidating, and decision-making. Figure 2 (below) presents a mind map that can assist CapraTek in developing an effective crisis leadership training model.

Information Systems

The second business problem CapraTek is addressing involves reliance on outdated (legacy) information systems that cannot effectively communicate with a new database management tool. The key to resolving this issue is to create a model that can be integrated into the organization’s digital transformation process.

Model

When addressing challenges with new information system technology, it is essential to start with the people involved. One effective model for CapraTek in tackling this issue is the ADKAR model. The acronym ADKAR represents the five goals that individuals must achieve to facilitate successful change (Pearson, n.d.): awareness, desire, knowledge, ability, and reinforcement. User awareness will naturally arise when a new information system is introduced. Managing user expectations early (preferably before launch) can help implement the knowledge and desired goal strategies. Establishing a staggered training model for users of the new system will create a baseline of ability, and ongoing training will support the goal of reinforcement. Utilizing the ADKAR model will be a valuable approach for CapraTek in addressing this business problem.

Marketing

The third business problem CapraTek is working to resolve is keeping up with industry competition in marketing to millennials. The specific challenge is that CapraTek lacks an effective digital marketing strategy that resonates with this demographic.

Model

Influencer marketing has emerged as a modern word-of-mouth campaign model. Adopting the influencer marketing model is a promising first step for CapraTek in addressing this business challenge. Kumar et al. (2023) utilized the theory of planned behavior (Ajzen, 1991) and social learning theory (Bandura & Walters, 1963) in their qualitative research to identify key factors influencing consumer behavior in influencer marketing. The study highlighted several critical aspects of influencer marketing that drive consumer behavior, including the influence of subject matter expertise and brand preference.

The initial step in planning the influencer marketing model is to engage key stakeholders, particularly millennial stakeholders both within and outside of CapraTek. Involving millennial employees will provide real-time feedback as digital marketing strategies are developed. From brainstorming to defining the requirements of a digital marketing strategy and implementation, projects led by millennials are likely to yield the best results.

Summary

As mentioned in the introduction, confronting today’s business challenges is rarely straightforward. Developing effective solutions is an essential starting point, but innovative ideas remain just ideas until they are put into action. The leadership at CapraTek must take the necessary next steps, establish the required processes, and, most importantly, engage key stakeholders if they are genuinely committed to resolving the business problems outlined in this report.

References

Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50. Ajzen, I. (2002). Perceived Behavioral Control, Self-efficacy, Locus of Control, and the Theory of Planned Behavior. Journal of Applied Social Psychology, 32(4), 665-683.

Bandura, A., & Walters, R. H. (1963). Social Learning and Personality Development.

Garrido, S. (2024). Leading Collaborative Change Amid a Crisis: A Framework to Liberate a Team’s Leadership Skills and Promote Sales Performance. Journal of Work-Applied Management. https://10.1108/JWAM-06-2023-0053

Jaques, T. (2007). Issue Management and Crisis Management: An Integrated, Non-linear, Relational Construct. Public Relations Review, 33(2), 147-157. https://10.1016/j.pubrev.2007.02.001

Kumar, S., & Kuldeep. (2023). An Exploratory Study of Millennial Consumer Behavior Antecedents Using Influencer Marketing. Academy of Marketing Studies Journal, 27(S1), n/a. https://www.proquest.com/scholarly-journals/exploratory-study-millennial-consumer-behavior/docview/2730098161/se-2?accountid=27965

DB FPX 8405 Assessment 4 Businesss Report Capra Tek’s Business Problems

Marker, A. (2020, July 20). Models and Theories to Improve Crisis Management. Smartsheet. Retrieved April 8, 2024, from https://www.smartsheet.com/content/crisis-management-model-theories

Pearson, & Sonia. (n.d.). What is the ADKAR Model and How to Use It? Tallyfy. Retrieved April 9, 2024, from https://tallyfy.com/adkar-model/

Scheiner, M. (2024, February 14). What is a Mind Map? (+ How to Use Mind Mapping Techniques). CRM.org. Retrieved April 9, 2024, from https://crm.org/news/what-is-a-mind-map