HCM FPX 5312 Assessment 1 Analyzing the Impact of the External Healthcare Environment on an Organization

Student Name

Capella University

HCM-FPX5312 Analyzing the Health Care Environment

Prof. Name

Date

Organization Overview

Whittaker Memorial Hospital, established in 1908, was initially instituted to cater to the health needs of African Americans during the early 1900s. Unfortunately, the hospital encountered financial challenges starting in 1984, with costs surpassing revenues by $749,000. By the end of the first year, a loss of $184,000 was reported, leading to the departure of the administrator. Subsequently, in 1985, the hospital underwent a name change to Newport News Memorial Hospital. After filing for bankruptcy in 1993, the institution sought to address its financial issues and underwent reconstruction, appointing Dr. Bryant as the new Executive Director in 1995. Despite the fresh start, financial difficulties persisted (Makamson, 2006). The hospital now faces the critical task of devising a comprehensive plan for significant reorganization.

The hospital’s ongoing mission is to efficiently and effectively serve the community, with a historical focus on providing exceptional care to African Americans. Over time, Newport News General Hospital aimed to dispel the perception of public hospitals offering substandard care. The upcoming project delineates a strategy for overcoming financial challenges while ensuring outstanding patient care. Hiring dedicated staff is paramount, as it can open avenues for funding and potential government aid.

Given the significant economic impact of hospitals on local economies, maintaining the hospital’s financial health is crucial for the community. To address financial challenges, a program focusing on utilizing healthcare systems is proposed. This program will enable efficient tracking of services and payments, preventing past issues where the hospital incurred substantial financial losses due to incomplete charge capture.

HCM FPX 5312 Assessment 1 Analyzing the Impact of the External Healthcare Environment on an Organization

The suggested program includes remote deposit capture, allowing immediate posting of payments to the facility’s bank account. Checks received will be scanned at a remote location, and personnel can monitor transactions online, facilitating quick issue resolution. Additionally, the program streamlines invoicing and payment processes, benefitting both the hospital and vendors. It aims to capture charges accurately, minimizing errors and maximizing revenue.

PESTLE Analysis

PESTLE analysis is a critical marketing principle encompassing various factors:

• Political: The hospital commits to researching government programs for patient benefit and staying informed about policy changes to meet deadlines for assistance requests.

• Economic Factors: The hospital acknowledges that economic fluctuations may influence service charges, requiring vigilance on factors such as inflation, interest rates, and economic growth patterns.

• Social Factors: The hospital recognizes the importance of addressing demographic and population dynamics, ensuring inclusivity for all individuals, including those without proper citizenship documentation.

• Technical Factors: Acknowledging technological advancements, the hospital plans to leverage automation of health records, enhancing research efforts and program development.

• Legal Factors: The hospital emphasizes adherence to laws affecting internal and external domains, including safety, consumer, and labor laws, ensuring comprehensive coverage for efficient business operations.

• Environmental Factors: The hospital aims to leverage information on environmental factors to design programs beneficial to the surrounding community.

External changes in the healthcare environment necessitate organizational adaptability and effective communication with other community entities to exchange ideas and enhance awareness.

Market Analysis

Implementation challenges may arise, such as program diversity concerns based on the community. Targeting minorities, immigrants, and low-income individuals is crucial, requiring extensive information dissemination to ensure program acceptance. The hospital will enhance its existing marketing strategy by expanding to a diverse applicant pool within and outside the facility.

To differentiate from competitors, the hospital will actively seek feedback through newsletters, social media, and an interactive website, reaching targeted residences through mailed pamphlets.

References

Makamson, E. L. (2006). Whittaker Memorial Hospital. Retrieved from ProQuest

Patrick Gleeson, P. D. (2019, March 11). Internal & External Factors That Affect an Organization. Retrieved from Small Business – Chron

(n.d.). What is PESTLE Analysis? A Tool for Business Analysis. Retrieved from PESTLE Analysis

HCM FPX 5312 Assessment 1 Analyzing the Impact of the External Healthcare Environment on an Organization