MBA FPX 5006 Assessment 3 Strategy Implementation

Student Name

Capella University

MBA-FPX5006 Business Strategy

Prof. Name

Date

Formulating and Implementing a Strategy

In the realm of organizational leadership, the implementation of effective leadership and change management strategies is crucial for achieving superior outcomes, particularly within IT and software companies. The role of the strategic analyst is pivotal, employing SWOT, VRIO, and PESTEL analyses. SWOT aids in evaluating internal strengths, weaknesses, and external opportunities and threats, contributing to competitive positioning. VRIO assesses resource value and rarity for strategic leverage, while PESTEL examines external factors such as politics, economics, society, technology, environment, and law (Jurevicius, 2021). These analyses, guided by the strategic analyst, enhance Vengile Software Company’s competitive advantage, market position, and adaptability in a dynamic business environment.

Strategic Framework for the Company

AFI Model

The Analyze, Formulate, and Implement (AFI) model has been strategically employed by the company to enhance organizational effectiveness. This widely adopted approach in the global IT sector aims to improve strategic management and employee performance. The AFI model consists of three phases: the analytical stage, where a comprehensive understanding of internal and external dynamics is achieved; the formulation phase, involving the development of a strategic plan; and the implementation stage, where the plan is put into action (Rowland et al., 2023). Utilizing the AFI model underscores Vengile Software’s commitment to optimizing its strategic management processes and elevating employee performance in line with contemporary best practices.

VRIO Analysis

The VRIO assessment focuses on components possessing value, rarity, distinctiveness, and organized attributes. Notably, brand loyalty is at a significantly elevated level, financial resources range from high to medium, the presence of innovative products is abundant, and multiple revenue streams are consistently strong.

Internal Environmental Analysis Findings

The organization effectively leverages its financial, human, and intangible assets for competitive advantage. The internal environment and resources play a vital role in shaping the organization’s trajectory, retaining a committed workforce, and reinforcing the capabilities of the marketing team for a superior market position. Organizational culture and innovation are highlighted as key drivers for gaining a competitive advantage (Azeem et al., 2021).

Governance structure, a pivotal aspect, directly influences the organization’s strategies. Sound IT governance practices are crucial for aligning strategic endeavors with broader business objectives. Effective IT governance is essential to synchronize organizational strategies with overarching corporate goals (Dairo et al., 2021).

External Environmental Analysis Findings

Analysis of the external environment, encapsulated within a PESTEL framework, is crucial for organizational strategy (Fernandes, 2019). The political, economic, social, technological, and legal dimensions, along with global warming considerations, are vital. Porter’s Five Forces model provides additional insights, emphasizing the significant buyer power and revenue potential in the US IT industry. Environmental and competitive factors guide informed strategic decisions to maintain market leadership.

SWOT Analysis

Strengths

• Rapid growth enabling operational scale and expanded market reach.
• Vast customer reach and high satisfaction due to user-friendly software and effective advertising.
• Intuitive and seamless user experience in software.

Weaknesses

• Cybersecurity vulnerabilities requiring robust measures.
• Need for improved innovation processes and updated management strategies.

Opportunities

• Expanding cloud-based offerings for new customer segments.
• Strategic partnerships with major tech companies for faster scaling.
• Enabling remote work for flexibility and a wider talent pool.

Threats

• Rapid shifts in customer preferences.
• Digital piracy risks with brand growth.
• Macro-environmental changes requiring continuous adaptation.

Strategic Actions to Align Structure with Governance

Optimizing IT governance requires alignment on strategic priorities, active participation across divisions, and a shared understanding of core objectives. Cross-functional involvement and ongoing reinforcement of strategic goals through governance policies and training enhance alignment (Azeem et al., 2021).

Ethical Responsibility

Prioritizing ethical responsibility entails considering impacts on the environment, employees, customers, and society. Fair labor practices, sustainable operations, regulatory compliance, diversity and inclusion initiatives, and embedding ethical responsibility throughout the culture build trust, integrity, and equal competition (Rossi et al., 2021).

References

Azeem, M., Ahmed, M., Haider, S., & Sajjad, M. (2021). Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation. Technology in Society, 66(1), 101635.

https://doi.org/10.1016/j.techsoc.2021.101635

CFI. (2022, October 27). Threat of new entrants. Corporate Finance Institute.

https://corporatefinanceinstitute.com/resources/management/threat-of-new-entrants/

Dairo, M., Adekola, J., Apostolopoulos, C., & Tsaramirsis, G. (2021). Benchmarking strategic alignment of business and IT strategies: Opportunities, risks, challenges and solutions. International Journal of Information Technology, 13(6).

https://doi.org/10.1007/s41870-021-00815-7

Fernandes, J. P. (2019). Developing viable, adjustable strategies for planning and management—A methodological approach. Land Use Policy, 82(1), 563–572.

https://doi.org/10.1016/j.landusepol.2018.12.044

Jurevicius, O. (2021, October 1). PEST & PESTEL analysis: The ultimate guide – SM insight. Strategic Management Insight.

https://strategicmanagementinsight.com/tools/pest-pestel-analysis/

PielochBabiarz, A., Misztal, A., & Kowalska, M. (2021). An impact of macroeconomic stabilization on the sustainable development of manufacturing enterprises: The case of Central and Eastern European Countries. Environment, Development and Sustainability, 23(6), 8669–8698.

https://doi.org/10.1007/s10668020009884

Rossi, M., Festa, G., Chouaibi, S., Fait, M., & Papa, A. (2021). The effects of business ethics and corporate social responsibility on intellectual capital voluntary disclosure. Journal of Intellectual Capital, 22(7), 1–23.

https://doi.org/10.1108/jic-08-2020-0287

Rowland, D., Thorley, M., & Brauckmann, N. (2023, April 20). The most successful approaches to leading organizational change. Harvard Business Review.

https://hbr.org/2023/04/the-most-successful-approaches-to-leading-organizational-change

MBA FPX 5006 Assessment 3 Strategy Implementation

Statista. (2023). IT services – United States | statista market forecast. Statista.

https://www.statista.com/outlook/tmo/it-services/united-states