Author name: Terry

MKT FPX 5416 Assessment 3 Market Segmentation   Student Name Capella University MKT-FPX5416 Consumer Insights Prof. Name Date Executive Summary   Cigna Health Care is a global service company led by CEO David Cordani, striving to lead the healthcare insurance market in discussions around the construction of a sustainable healthcare system. This is achieved through

MKT FPX 5416 Assessment 2 Rollin’ Auto Consumer Research Plan   Student Name Capella University MKT-FPX5416 Consumer Insights Prof. Name Date Executive Summary   As Rollin’ Auto has entered the auto repair market, we have experienced significant growth in our business. However, to ensure that we are expanding in the right areas, it is necessary

MKT FPX 5416 Assessment 1 Analyzing Consumer Behavior of Rollin’ Auto   Student Name Capella University MKT-FPX5416 Consumer Insights Prof. Name Date Introduction   Rollin’ Autos is an emerging at-home car maintenance company. Currently, the company operates with a fleet of two work vehicles. The rapid success of the business has outgrown its current capacity,

MKT FPX 5410 Assessment 3 Digital Marketing Plan for Spokin’ Wheels   Student Name Capella University MKT-FPX5410 Digital Marketing Prof. Name Date Introduction   Following the development of a marketing mix and social media plan for Spokin’ Wheels, the next crucial component in our marketing strategy is a digital marketing plan. As our customer base

MKT FPX 5410 Assessment 2 Social Media Plan for Spokin’ Wheels   Student Name Capella University MKT-FPX5410 Digital Marketing Prof. Name Date Introduction   Following the definition of the marketing mix for Spokin’ Wheels and the establishment of an online presence, the next imperative step is to explore the realm of social media. Spokin’ Wheels

MKT FPX 5410 Assessment 1 Marketing Mix Project for Spokin’ Wheels   Student Name Capella University MKT-FPX5410 Digital Marketing Prof. Name Date Introduction   Spokin’ Wheels, a successful local bicycle shop located in Sharpsburg, Pennsylvania, is planning to open a second shop in a suburb of Pittsburgh. This expansion will allow Spokin’ Wheels to reach