BUS FPX 3030 Assessment 4 Promotion Analysis and Sales Plan

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Capella University

BUS-FPX3030 Fundamentals of Marketing and Sales

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Date

Promotion Analysis and Sales Plan

Promotion analysis involves the examination of promotional activities such as advertising, sales promotions, and public relations to gauge their impact on customer behavior and their contribution to achieving marketing objectives. Businesses utilize this analysis to identify effective promotions and make informed decisions regarding adjustments or cancellations. Conversely, a sales plan delineates how a business intends to achieve its sales targets over a specified period, encompassing the definition of the target market, sales objectives, strategies, and implementation methods. Sales plans may also encompass budgets for promotional activities (Arafat & Hamamra, 2022). These concepts are closely interrelated, as promotional efforts often play a pivotal role in a company’s sales strategy, informing decisions about which promotions to include in the sales plan and their allocated budgets.

Evaluate the Effectiveness of Brand Ambassadors

Red Bull, renowned for its energy drinks, employs brand ambassadors as part of its marketing strategy to promote products and enhance brand recognition. Brand ambassadors can significantly influence customer interest and brand awareness, particularly for new products such as Red Bull’s coffee-flavored energy drink. It is crucial for these ambassadors to resonate with the target audience and possess a substantial social media following to effectively promote the product (Dębińska, 2019). Aligning their communication with the overall marketing strategy ensures that the message highlights the product’s unique features and benefits, potentially leading to increased sales and brand engagement (Dumont & Ots, 2020).

Company Message and Expand their Target Market

Brand ambassadors play a crucial role in Red Bull’s marketing strategy by enhancing the brand message and expanding its reach to new audiences. Leveraging ambassadors’ credibility and relatability can increase audience confidence and loyalty, particularly among younger demographics who value authentic connections (Edwards et al., 2021). Red Bull can capitalize on brand ambassadors’ large social media followings to effectively engage with new demographics, especially those that align with the brand’s adventurous image (Kang, 2019). Rewarding and engaging with brand ambassadors through various incentives further strengthens their commitment and contribution to the marketing strategy (Spielmann, 2020).

Methods to Motivate and Evaluate Staff

Red Bull can employ both quantitative and qualitative metrics to motivate and evaluate brand ambassadors, such as social media engagement rates, lead generation, and customer feedback. While financial incentives can be effective motivators, they should be supplemented with recognition and experiences aligned with the brand’s values (Kang, 2019). By combining various incentives and performance measures, Red Bull can develop a comprehensive program that encourages ambassador participation and monitors their impact on achieving marketing goals.

Analyze Sales Techniques and How they Impact Marketing and Sales Plans

Red Bull’s sales techniques, including sponsoring extreme sports events and implementing eye-catching retail displays, contribute significantly to brand awareness and customer acquisition. By associating with thrilling activities and leveraging influencer partnerships, Red Bull effectively engages with its target audience, driving sales and brand loyalty (Dębińska, 2019). The company’s digital marketing strategy, which includes collaborations with influencers and social media engagement, further enhances its ability to connect with new audiences and drive sales (Kang, 2019).

Suggestion for Improvement

Red Bull could enhance its marketing efforts by focusing on local advertising initiatives, expanding product offerings, and utilizing emerging technologies such as augmented reality (AR) to enhance customer experiences. Additionally, partnering with new social media platforms and exploring innovative marketing tactics can further extend Red Bull’s reach and appeal to diverse audiences (Kerns, 2021).

Analyze Red Bull Sports Marketing Strategy

Red Bull’s sports marketing strategy, centered on sponsoring extreme sports athletes and events, effectively targets young, adventurous consumers, enhancing brand appeal and increasing sales. By associating with daring activities and showcasing talented athletes, Red Bull fosters an emotional connection with its audience, ultimately driving brand loyalty and revenue (Arafat & Hamamra, 2022).

Social Media Strategy and How it Impacts Marketing and Sales Plans

Red Bull’s social media strategy plays a crucial role in achieving marketing and sales objectives by increasing brand visibility, engagement, and customer acquisition. By leveraging various social media platforms to share captivating content and interact with fans, Red Bull strengthens its brand image and drives sales through targeted advertising and promotions (Kerns, 2021).

Examine the Implications of the Marketing Program

Red Bull’s integrated marketing approach, which combines various strategies across multiple channels, enhances brand awareness and loyalty. By delivering a consistent message through diverse media channels, Red Bull effectively engages with consumers, ultimately driving sales and market share growth (Trivedi & Malik, 2022).

Conclusion

Red Bull’s effective promotion analysis and sales planning, coupled with strategic brand ambassador partnerships and sports marketing initiatives, have contributed to the company’s continued success in achieving marketing objectives and driving sales. By leveraging social media and innovative marketing tactics, Red Bull can further enhance brand visibility, expand its target market, and drive sustained growth in the competitive energy drink market.

References

Arafat, T., & Hamamra, B. (2022). Word elongation as an audience-design strategy in social media marketing in Palestine. Cogent Arts & Humanities, 9(1). https://doi.org/10.1080/23311983.2022.2116772

Dębińska, D. (2019). The evaluation of global marketing strategy based on the example of Red Bull GmbH. Ruj.uj.edu.pl. https://ruj.uj.edu.pl/xmlui/handle/item/234378

Dumont, G., & Ots, M. (2020). Social dynamics and stakeholder relationships in personal branding. Journal of Business Research, 106, 118–128. https://doi.org/10.1016/j.jbusres.2019.09.013

Edwards, C. G., Pollack, C. C., Prischett, S. J., Haushalter, K., Long, J. W., & Masterson, T. D. (2021). Prevalence and comparisons of alcohol, candy, energy drink, snack, soda, and restaurant brand and product marketing on Twitch, Facebook gaming, and youtube gaming. Public Health Nutrition, 1–32. https://doi.org/10.1017/s1368980021004420

BUS FPX 3030 Assessment 4 Promotion Analysis and Sales Plan

Kang, J. (2019, July 26). Consumer perception of the brand in social media: 3Es as drivers of brand admiration. Repositories.lib.utexas.edu. https://repositories.lib.utexas.edu/handle/2152/76208

Kerns, C. C. (2021). A postfeminist multimodal discourse analysis of red bull sponsored female action sports athletes’ digital media representation. Doctoral dissertations. https://trace.tennessee.edu/utk_graddiss/7018/

Spielmann, D. (2020). School of management, economics, law, social sciences and international affairs (hsg) master of arts in marketing, services and communication management opportunities and barriers for non-endemic brands in eSports-sponsoring. https://center-sportmanagement.com/wp-content/uploads/2021/02/Doktorarbeit_Danielle-Spielmann.pdf

Trivedi, S., & Malik, R. (2022). Social media marketing as new marketing tool. Research anthology on social media advertising and building consumer relationships. https://www.igi-global

.com/chapter/social-media-marketing-as-new-marketing-tool/305324

BUS FPX 3030 Assessment 4 Promotion Analysis and Sales Plan